Vini Prego is a creative lead who gets teams to make social that respects the brand, and branding that earns attention in an age of infinite content.
UNILEVER POND’S MEN
From Macho to Meme
Pond's Men used to take itself too seriously, all moody, hyper-masculine posturing. We gave it an internet sense of humor instead, and it won people over, earning a spot among WARC's best FMCG campaigns.
PHILIPS
Blending Still Lifes at the Rijks
Using a state-of-the-art Philips blender, we turned the Rijksmuseum's still lifes into real juices, then let people taste and buy them at the museum.
Brooklyn/NY. Ex-Meta, Google, Ogilvy, Dentsu.
BMW
The Big Game, Full Funnel
We turned a Super Bowl ad into an ecosystem for the first time: a teaser, a chatbot connecting fans to exclusive content, and lower funnel assets that drove people to buy Chris Walken's BMW.
🏁 5x More Awareness than the vertical norm
Social-First Creative
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Shot on a Phone
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Personalized at Scale with AI
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Amplified by Creators
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Social-First Creative ⁕ Shot on a Phone ⁕ Personalized at Scale with AI ⁕ Amplified by Creators ⁕
24% CPA
Reduction
SEPHORA
Beautifully crafted animations built so the AI could swap in the right product for each viewer: one ad seen by millions, each getting the product meant for them, all while driving the brand's CPA down.
SPOTIFY
To launch Spotify Only You, we built a customizable AR filter that adapted to each user's unique listening preferences. Creators got it first, and their videos using the filter became the campaign itself, driving millions of people to the experience on Spotify.
LAZADA
No studio, no big budget, no problem. We anticipated fashion trends, dressed talent with the help of a designer, and shot Lazada's fashion launch on a phone, for a record ROAS.
BMW
The Ultimate Social-First Ads Machine
Guiding BMW's agencies from the platform side toward social-first, creator-led campaigns on Meta. It boosted the brand's consideration by 8x on average.
MARRIOTT BONVOY
The First-Ever Campaign Shot on Ray-Ban Meta Glasses
For Marriott, an experimental director and creator guests captured day-in-the-life stays in first-person POV, an almost untouched perspective that took R&D to master, building a creative system that drove awareness for the hotel and its restaurants.
CRIOLA
The Multi-Award Case That Took Trolls IRL
We turned racist social media comments into billboards placed near the homes of those who posted them, showing that online actions have real-world consequences. The piece swept the global awards circuit and drove worldwide PR across major TV networks and news outlets.
@zarooza
BOB’S BURGER
The Wrapper That Went Global
To grow awareness for Bob's Burger against giants like McDonald's and Burger King, we took their "impossible to resist" claim literally: a wrapper so good you'd eat it too. The edible packaging earned global PR, reaching international media including America's biggest morning talk show.
Millions of Views
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Water Cooler Moments
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Winning the Calendar Moments
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Earned, Not Paid
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Millions of Views ⁕ Water Cooler Moments ⁕ Winning the Calendar Moments ⁕ Earned, Not Paid ⁕
OI
In Brazil, Christmas is the Super Bowl of advertising. We connected kids to Santa through a public payphone, an idea that won the internet first and ended up as one of the most talked-about ads on TV.
@thepacman82
Claro
A Claro Father's Day promo built on dads' tech struggles: a beloved Brazilian song rewritten to announce dads were taking over the internet, set to scenes of them fumbling their phones, earning millions of views and becoming street-level talk.
NISSAN
Launching Vehicles with Social-First Creatives
We influenced Nissan to adopt Instagram's language for a major EMEA launches, yielding 5x higher Ad Recall and 7x Brand Awareness.
@drexlee
@aubreygavellowood
20M People Reached
3.9x
ROAS
@corporatenatalie
@billyperry631
“Prego has a rare ability to connect big-picture creative thinking with what actually drives business results”
— Jess Chow, Senior Account @ Google
“Prego's approach helped us successfully launch new cars on Meta, and equally importantly, build trust with the clients at all levels.”
— Olivier Luce, Senior Account @ Meta
“A great communicator, a knowledgeable creative leader and brilliant when it comes to have and make ideas.”
— Carmela Soares, Head of Social & Creative Systems at Apparent