At Meta, Prego partnered with brands to create platform-first projects.

He is obsessed by the culture happening on Instagram and uses AI,data, and tech to discover insights and drive business results.

In a time where creativity is the new targeting, he believes that brands can merge creativity, media, and tech to unlock audiences and foster deeper connections.

Among his main skills are ideation, selling campaigns and projects, navigating large organizations, moving fast, leading teams, staying hands-on, and the curiosity (and hustle) of someone who grew up in creative agencies.