I'm a senior creative leader in Brooklyn/NY.
I built an entrepreneurial instinct shipping award-winning campaigns in agencies, then took it inside Meta and Google, where I used their platforms and products to help global clients build brand and improve performance.
I've built brand platforms, redesigned creative systems to work social-first, and led creator programs — all on a $X00M/yr book of business. But almost none of that arrived as a brief. I found the opportunity, built the case, and sold it to client leadership.
I'm at ease pitching an idea to a CMO, and just as at ease giving notes on the cut. I'm an art director by training, but I write my own scripts. And I keep sending feedback, whether the work is heading to social or to broadcast.
GenAI is my focus now. It lets brands make work fast enough to keep up with culture and reach new audiences on platforms with billions of people.
+1 917 626 0245
In practice:
• 20 years working every stage of the funnel, and making brands speak the native language of digital platforms
• The bridge between the work and the C-suite: taking ideas into the rooms where budgets move and selling them
• Creative systems that hold a brand together while the work changes for every audience it meets
• Creators at every tier, briefed to sound like themselves, stay unmistakably the brand
• Leading creative directly and indirectly: teams, production vendors, and clients' creative and media agencies
